Understanding SEO Keyword Research

In order to market online you need to understand certain fundamentals, including what SEO keyword research” is and how to best use it to your advantage. You may have heard that in order to make money online you need good quality content and good page optimization, which is targeting specific “keywords”.

So, what are keywords?

Keywords are a single or a combination of words that are typed into search engines, in other words the search terms we type into Google on a daily basis, for example. A further distinction between keywords is short tail and long tail keywords.

Short tail keywords, as the name suggests, are short keywords which normally relate to a specific subject, such as “phone cases”. Long-tail keywords are more specific to subject and narrow down the search term results, such as “personalized cell phone cases”.

One of the most popular ways of making money online is to do search engine optimisation (SEO), which is effectively the practice of ranking your webpage well in the search engines for these keywords.This way, when someone searches for your keyword you will benefit from them clicking on your webpage link, reading your content, and hopefully will buy something from you.

Since there are many heavily competitive niches, the use of long tail keywords helps minimise competition. It’s also beneficial because having different variations of your targeted keywords will give you more exposure and therefore more traffic in the long run.

One other thing to keep in mind is to make sure you target (optimise) keywords that are profitable, i.e. a “buying keyword”. Think about the last time you bought something online.

Odds are you probably typed something into Google that led you to a site that led you to making a purchase. The phrase/keyword you typed in was most likely a “buying keyword”. In other words, you were already prepared or very close to deciding to make a purchase.

This is something a lot of marketers get wrong make when researching keywords. Always remember to put yourself in the customers’ shoes and ask yourself what you would be searching for if you were looking to make a purchase. Those are the keywords you’ll be most interested in targeting.

Where and how to research keywords

Before you begin to write content for your website, you will need to know a few things:

  • What is your main keyword for the article?
  • How should you optimize your content with the keyword?
  • What sort of traffic could you expect from the keyword?
  • Is it a buying keyword?

The best place to start answering these questions is by using a keyword tool. We recommend you use the Google keyword planner, since it’s free, it’s literally from Google themselves, and it only requires you to open a Google AdWords account.

Once you have signed up for an AdWords account and have been approved, login to the Google AdWords panel and navigate to the Keyword planner which is found under “Tools and Analysis”. Here you will be presented with four options, choose the first option “Search for New Keyword and Ad group Ideas”.


Type your keyword (or keywords) into the “your product or service” field. Don’t worry about filling in the other fields, but make sure to set the “Targeting” field for whichever country / location you are looking for stats on. Since we often market products which are globally available, we often don’t target any specific location, so we leave it set to all locations.

Now click “Get ideas” and wait for the results to show up. when the results show click the tab above the results that says, “Keyword Ideas”

keyword 2

For this example, we used our Long Tail Keyword “personalized cell phone cases”, and as you can see this particular search receives around 1300 searches a month, which is a reasonable amount of searches for one keyword. We can now write an article/post using “personalized cell phone cases” as our primary keyword.

We don’t just stop there though; we need to gather similar keywords to the one we just found, and Google’s keyword planner makes this quite easy since it shows you related keywords that are relevant to your primary keyword.

We can now find some additional relevant keywords to either use in our “personalized cell phone cases” article/post, or we could choose to write a new article targeting one of the relevant keywords separately.

When writing your articles, you need to include the keyword in the title of your article, such as “Are personalized cell phone cases a good idea?”.

You also need to include your keyword within your article ideally within the first paragraph of your article if possible. There is nothing wrong with putting the keyword in the article more than once if you wish, just be careful you don’t overdo it and “keyword stuff” After all you are writing your article for viewers not the search engines!

If your article reads like it has been written for the search engines, then there is a good chance you will get penalised in terms of SEO.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>